Building Area: 22,880 SF
Building Status: Unbuilt
In an area of rapid gentrification where retail is squeezing out many resident artists and available public spaces are scarce, Wynwood stands at a delicate moment in time, when the very qualities that makes it unique are in danger of being wiped away by the development of banal retail buildings.
We created Wynwood 2.0 for the developer and art collector who originally sparked Wynwood’s revitalization. They envisioned an evolution of the Wynwood character that would allow for retail to co-exist with art. We recommended that the project take the area’s street art concept a step further. To do so, we are co-creating with local artists the surface patterns of a metal skin. We are even using the building’s roof as the “fifth façade,” making it yet another canvas and public square.