NIKE – FLAGSHIP LINCOLN ROAD
Building Area : 30,000 SF
Building Status : Completed 2017
Touzet Studio designed almost an entire city block in Lincoln Road, one of the most successful pedestrian malls in our region. We were engaged by several global brands (Apple, Nike and Gap) to help them devise a language which would fit within the local context and the historical district of Miami Beach.
In each case, we carefully researched their individual brands and married their corporate DNA to an architecture that better reflected our Miami culture, climate and materiality. We drew inspiration from Miami Beach’s history and architecture. Our work is also influenced by the Florida Sarasota School and Latin American Modernism, which share similar climates.
When Nike decided to open a flagship store on Lincoln Road in Miami Beach, they came to our studio to better understand the local Miami Beach culture, context and the unique context of Lincoln Road. The City had asked for a “Lincoln Road” store, not a generic role out or repeat of other flagship store designs. Touzet Studio was engaged to make the connection between the global design brand and the local culture and materials and integrate seamlessly into the historic fabric of the block.